The reason being, the formula he lays out in his new book, The CEO Formula, can be applied to almost every aspect of business and achieving extraordinary results. The key to achieving successful business success has pretty much been hidden in plain sight for over 25 years now. It’s called the CEO Formula and it’s the secret to the success of so many of the big names in the movie industry.
The CEO Formula makes an easy read with detailed explanations of why it works, how to apply it, and the steps you need to take to become a truly effective, inspiring CEO. One of the most valuable lessons Rollins presents in The CEO Formula is that there are two kinds of leaders: winners and losers. People who are leaders are winners, because they enjoy winning and see
themselves
as winners even when they don’t manage a huge company. They view their role as a motivator, a leader, someone who guides people and gets them to want to be a part of their team. Winners also know that failure is just another opportunity for them to learn, adapt, and grow – and that means being more effective in their future endeavors.
For the last quarter century, America has been led by a small group of individuals who have had both the leadership skills and the vision to see the future of this great nation. Rollins traces these leaders to the most successful of all-lines. He quotes several of them, and all of them talk about how they learned from failure, how to rise from being a loser to becoming a leader. Tom Rollins calls these leaders “CFOs” – chief financial officers.
The chief executive officers of some very successful companies share the same “CFO” qualities that Tom describes in The CEO Formula.CFOs are supposed to have analytical skills that come from being business minded and having experience in managing large Tom Rollins book numbers of people and finances. They are expected to use the “big data” tools of analytics and the more sophisticated software programs to understand the businesses of the larger corporations. They also must be able to communicate this knowledge effectively to their line management staff.
In his book The CEO Formula, Tom Rollins presents his teaching style as “Culture Function Opportunity“. This is what he states in the first sentence of the book: “Culture is what makes a company stand out from the crowd. It is the shared values and practices that set it apart. The best companies know they have a culture, and it is that common sense that provides the basis for their success.” Culture, as Tom points out in this book, is the key to business success. As such, his teaching style is “Culture Function Opportunity”.
This principle of making sure you have a good culture, which Tom says is a uniquely powerful way to restructure a company to create more profitability, is one of the things that separates this author from many of his
competitorsin this industry. The idea that creating a culture is important is really very simple. If you do not have a good culture, no matter how well-organized your business may be, your customers will leave quickly or not at all. Furthermore, if your employees do not truly believe in the direction the company is taking, they will not be there long enough to enjoy the rewards. Tom clearly the need to view culture from each employee’s perspective, which makes for a uniquely powerful way to restructure a company.
The second principle of The CEO Formula, the fourth bullet point, is that, Tom says, “A CFO should be able to see beyond the financial numbers. The reality is, there are X dollars spent per Y dollars earned. The CEO’s job is to figure out what Y is, and to make sure X is greater than Y.” Again, the crux of this concept is that CFOs need to view business realities from all perspectives, including the emotional ones. By making this one of his five bullet points, tom Rollins has made a strong case for making CFOs more employees, rather than company managers.
As Tom points out in his book, The CEO Formula, by using this plain sight principle, many companies have gone on to achieve tremendous business success. The thing to keep in mind when considering the concepts presented in this guide, however, is that this doesn’t mean you can replicate the success of these companies have had. What it does mean is that if you are seeking to create a successful company, you need to pay attention to how your “employees” are seeing the business aspect of it. Keep the above principles in mind as you develop your own unique strategy to help you restructure your company. By so doing, you will ensure that your company becomes the best-run organization possible